Copywriting Articles

When artists create an article, book, poem, lyrics to a song, a Web site, logo or artwork, they may or may not copyright their work before posting it online. The purpose of copyrighting any material is to protect it from being re-distributed without the creator's authorization. The reality of putting copyrighted material online is that although it is not impossible to protect, is still remains very difficult to protect.

Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.

Sadly, many webmasters neglect the art of web co

No two copywriters are the same. So how do you know you're getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery.

The truth is, copywriters range from the great to the

What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriti

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriti

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.

This is vital because copywriting is your “sal

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.

So, what is a ca

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Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? What's ho

In looking back on the nearly four dozen aspiring copywriters I've trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves, I have

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It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact, even